Coach, in partnership with AR fashion try-on company Zero10, has launched an augmented reality installation in its SoHo store that allows passersby to virtually try on their Tabby bag via a storefront window, with the goal of attracting more customers into the store and enhancing the shopping experience. Read the article here: https://www.voguebusiness.com/technology/coachs-ar-try-on-window-will-stop-shoppers-in-the-street